Strahl | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Strahl image

A little party never killed nobody

At least not when Strahl is the host. Because this Kiwi brand of stylish-looking glassware is unbelievably strong. You literally can’t break it even if you take a sledge hammer to it. As Richard Hammond famously did on his 5 o’clock show (see the YouTube video). Our brief was to start to shift this strong B2B brand into an even stronger B2C one. For us this meant getting a little less generic, and a little more ‘Cheers!’ So out went the cliched black pack and the dated script. And in came some very cosmopolitan drinks imagery and a deep velvety blue. As chic as its many top shelf customers, like the Armani/Prive roof top bar in Hong Kong. Raise your glass.

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