![Strahl image](/media/cache/38/01/380196aef18be4b710ee83bbf5c4fd81.png)
A little party never killed nobody.
At least not when Strahl is the host. Because this Kiwi brand of stylish-looking glassware is unbelievably strong. You literally can’t break it even if you take a sledge hammer to it. As Richard Hammond famously did on his 5 o’clock show (see the YouTube video). Our brief was to start to shift this strong B2B brand into an even stronger B2C one. For us this meant getting a little less generic, and a little more ‘Cheers!’ So out went the cliched black pack and the dated script. And in came some very cosmopolitan drinks imagery and a deep velvety blue. As chic as its many top shelf customers, like the Armani/Prive roof top bar in Hong Kong. Raise your glass.
![Strahl image](/media/cache/46/1c/461c85558241d0de5bdfc5679e0623e9.jpg)
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![Strahl image](/media/case_studies/2022/Strahl_04_SpinningBoxes_animation-v3.gif)
![Strahl image](/media/case_studies/2022/Strahl_05_iPadScreens_FINAL.gif)
![Strahl image](/media/cache/2b/ac/2bacc60e6df700fcafc6a5eb2548ccaf.jpg)
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![Strahl image](/media/cache/ed/39/ed398a1edd98a382700c7b23e3036e12.jpg)
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![Strahl image](/media/case_studies/2022/Strahl_08_Icons_Animation.gif)
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![Strahl image](/media/cache/07/a0/07a0a54e463b0f470da3968ea1e23b6e.jpg)