Out of plumb
Franklins were a family plumbing business with long-standing relationships with some of Europe’s best craftsmen of high-end bathroomware. They literally had the goods, but we felt they weren’t telling their most important audience - architects and homeowners - about it. We helped reorient their business away from ‘plumbing’ (although they certainly know their way around pipes and the ‘back of wall’) to a story of exclusive design credentials. Their new identity now identifies their competitive edge and has given them a pipeline to future growth, which was always firmly in the family’s sights.