![Franklins European Bathrooms image](/media/case_studies/2021/Franklin_01_LogoAnimation_FINAL.gif)
Out of plumb.
Franklins were a family plumbing business with long-standing relationships with some of Europe’s best craftsmen of high-end bathroomware. They literally had the goods, but we felt they weren’t telling their most important audience - architects and homeowners - about it. We helped reorient their business away from ‘plumbing’ (although they certainly know their way around pipes and the ‘back of wall’) to a story of exclusive design credentials. Their new identity now identifies their competitive edge and has given them a pipeline to future growth, which was always firmly in the family’s sights.
![Franklins European Bathrooms image](/media/cache/a0/16/a016d4a7f3ddf797782504852e4e2c79.jpg)
![Franklins European Bathrooms image](/media/cache/8f/66/8f661c32ecea8d2b919fa2059e71d264.jpg)
![Franklins European Bathrooms image](/media/cache/15/1e/151ecc9ab04fa6be44c3d946b42dcf3d.jpg)
![Franklins European Bathrooms image](/media/case_studies/2021/Franklin_05_iPad-1_FINAL.gif)
![Franklins European Bathrooms image](/media/cache/ee/2a/ee2a1e340a6caa66359f738c5abcdc4c.jpg)
![Franklins European Bathrooms image](/media/cache/bb/b6/bbb6c9c9db7c5ba5ba8512ed15fd1804.jpg)
![Franklins European Bathrooms image](/media/cache/19/6b/196ba6c58bef559b45ee34764e9a25aa.jpg)
![Franklins European Bathrooms image](/media/case_studies/2021/Franklin_09_iPad-2_FINAL_1.gif)
![Franklins European Bathrooms image](/media/case_studies/2021/Franklin_10_iPad-3_FINAL_1.gif)
![Franklins European Bathrooms image](/media/cache/c6/d9/c6d90a9ad15dc42b7ddb03866b2f1399.jpg)
![Franklins European Bathrooms image](/media/cache/29/d7/29d71c8b19324c0fdc49196a1595023d.jpg)
![Franklins European Bathrooms image](/media/cache/d6/9a/d69a6ec452b1a01b0a51d521cbfbb6d0.jpg)