Franklins | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Franklins European Bathrooms image

Out of plumb

Franklins were a family plumbing business with long-standing relationships with some of Europe’s best craftsmen of high-end bathroomware. They literally had the goods, but we felt they weren’t telling their most important audience - architects and homeowners - about it. We helped reorient their business away from ‘plumbing’ (although they certainly know their way around pipes and the ‘back of wall’) to a story of exclusive design credentials. Their new identity now identifies their competitive edge and has given them a pipeline to future growth, which was always firmly in the family’s sights.

Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image Franklins European Bathrooms image